Khaadi, one of the known fashion brand of Pakistan has decided to donate his proceeds on Pakistan day. These proceeds would be decided to equally in between the Supreme Court of Pakistan Diamer Basha and Mohmand Dam Fund and trust for the more betterment of Pakistan.
Khaadi’s founder and CEO, Shamoon Sultan announced, on the Independence Day: “As long as Khaadi exists, 14th August sales will go back to Pakistan. We have no right to the money earned on this day, it belongs to Pakistan.”
Building the tagline #MeinBhiPakistanHoon last year, the brand decided in this independence to give something back to their country, with the hashtag to #HumBhiPakistanHain.
People had the choice to choose sector among, water, health, education, sanitation, and environment for the national development through pooling. Water to be the most important secter, results revealed.
Khaadi announced, half of the proceed would go to building of the Supreme Court of Pakistan Diamer Basha and Mohmand Dam Fund, and half to the trusts for the better development of the country.